1. Our Target Market demographics
  • We are targeting adult women and youth who can buy and cook food.
  • School owners in Teso, Bugishu, and Karamoja regions.
  • Traders from neighboring countries of Kenya and South Sudan.
  • We are also targeting farmers from Teso region
2. Target Market psychographics

We are targeting people who are passionate about quality in the right quantities.

3. Estimated size of target market and where they are found

The target market is 5,213people from Uganda, Kenya and South Sudan with a market penetration of 70%.

4. Brand awareness strategy i.e visibility

Our brand awareness is through internet or digital marketing over the internet and social media handles like Facebook, LinkedIn and Instagram.

5. Lead generation strategy

Content marketing is done in the markets and to the farmers, social media and internet.

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